The modern consumer expects communications with brands to be convenient, efficient and personalized to their preferences. Traditionally, companies would have to spend countless resources and development hours to solve these issues on their own, often impeding business. Now, with the advent of communication platforms as a service (CPaaS), companies can seamlessly customize and orchestrate an optimal customer journey at scale for a fraction of the cost. Webex Connect is an all-in-one CPaaS solution that integrates APIs and built-in low-code tools and functionality, enabling companies to proactively build consistently positive customer experiences.
